Sync Technology

Microsoft released a Voice Activated In car technology that came available on the current model year Ford Motor Vehicles.

Below is a commercial advertisement for the Sync technology in a Ford vehicle.


With this in car multimedia center, from the touch of a button the driver can pick a particular artist or even a specific song. For example, the driver touches the media button and says, "Atrist, Radiohead," and the car will automatically go to that artist and play all available songs from an iPod. The driver can also link up a bluetooth device such as a phone, and have it check his/her messages, battery status, and even type text messages for the driver. Developed by Microsoft exculsively for Ford Motor Vehicles, Sync enabled cars have just hit the road, and are already makking a big splash.

Walter S. Mossberg from the Wall Street Journal, breaks down the capabilities and advantages of Sync technology in the following video.


Although it seems like the embedding of technology into our every day lives is becoming slightly ridiculous, such as ordering a pizza online, Sync presents a viable way of integrating technology. It allows the driver to multi task as they normally would, but Sync allows them to keep their concentration on driving. In recent years, the cause of car accidents has been related to drivers text messaging while on the road. Hopefully, with this technology, it will create a better multimedia environments for drivers.