"Heavy, Sexy, and Purple"

No, I'm not talking about the UCA Bears, I'm talking about Yahoo! announcing its newest, Purple Award. The award will be given to artists whose songs were played 10 million times on Yahoo! Music. Instead of a frame with platinum or gold albums, Yahoo! is offering this...

Giant Purple Headphones!

In this post, Yahoo! is acknowledging the fact that album sales have continue to lower as the accessibility of music on the internet has increased. Yahoo! plans to give artists the credit they deserve by researching song plays thoroughly through third party companies, making sure each play lasted for 60 seconds or more.

There is no doubt that the American Music Awards, Video Music Awards, and Billboard Music Awards will always be apart of the music industry. But will the advancement of technology push the music industry to incorporate the Yahoo! Music awards or even the Limewire Music Awards? If that's the case shouldn't the award represent a set of computer speakers rather than headphones?